Branding:
Redesign project for Spnd Wisely to enhance they way they connect with their audience.
Spnd Wisely: Conducted market research and competitive analysis to help inform the new design language being requested. Redesigned logo, and created Branding Guidelines and wireframes to be used for business communications. Redesigned and supported the launch new website for client. Worked with full-stack developers in providing designs to help stage and launch the site for the client.
Role: Designer and researcher
Time: 4 weeks
Tools: Adobe Illustrator, PSD, Figma
